The Clay Mask


The Alitura Clay Mask is truly an “all-in-one” facial treatment that thoroughly purifies the skin at its deepest layers. This unique blend of 9 Nutrient-Dense ingredients exfoliates dead skin, reduces pore openings, stimulates blood flow, and encourages growth of new skin cells. The detoxifying properties of carefully formulated Clays draw out impurities and produce porcelain-smooth skin with a radiant glow.


Key Ingredients/All Ingredients

Freshwater Pearl Powder: Pearl Powder, one of nature’s more subtle exfoliates, has the remarkable ability to establish an even skin tone and smooth out wrinkles. It is particularly useful for eradicating sun spots, reducing redness, and mitigating irritation. Pearl Powder is a unique ingredient rarely found in other products and it is part of the Alitura Difference.

6-hour Grass-fed Colostrum: Colostrum is a natural source of many vitamins, minerals, enzymes, and amino acids. Rich in growth factor IGF-1, 6-hour Colostrum assists in the regeneration of skin cells.

American Ginseng: Known to eliminate blood impurities and facilitate skin cell oxygenation, Ginseng is a critical component to sustaining skin regeneration for a fresh, radiant complexion.

10% L-Ascorbic Acid (Vitamin C): The most immediately-absorbable form of Vitamin C on the market, L-Ascorbic Acid, brightens the skin by radically reducing the effects of sun damage and spotting.

Rhassoul Clay: Direct from the Atlas Mountains of Morocco, this Clay provides an unmatched detoxifying effect for facial skin. Recent studies have shown Rhassoul to be valuable in improving skin elasticity, unclogging pores, and removing harmful, excess surface oils.

Illite Clay: The green Illite is the mother of all medicinal Clays. It has been known for many decades as The Green Clay long before we were able to differentiate between the many structural types. In those days, green was the only characteristic. This is without any doubt the most widely used medicinal Clay worldwide. Internally and externally, the most stable and efficient clay used in natural health care.

Calcium Bentonite Clay (Green Desert Clay): Bentonite, a highly absorbent quarry-mined Clay, develops a mild electric charge when saturated with liquid. This quality, particularly helpful in the extraction of acne-producing toxins and metals, is compounded by Bentonite’s potent astringent properties that work to shrink and tighten inflamed pores.

Kaolin Clay: Kaolin Clay is commonly used in many different spa treatments to help purify, nourish, and heal different skin types.  The use of Kaolin Clay originated from the Romans, Greeks and Chinese.  It contains many essential nutrients that are beneficial in the anti-aging process.

Organic Kelp Powder: Loaded with Sodium Alginate – a powerful topical cleanser, this nutrient-dense antioxidant promotes a radiant complexion by penetrating pores and drawing out impurities.

How to Use & FAQs

Andy’s Go-To Mix: I mix about 1.5 tablespoons of the dry clay mask powder and add in the same amount of water or apple cider vinegar (I recommend you do your first few treatments mixing your Mask with water and working your way up to the apple cider vinegar to allow your skin time to get used to the treatment and adapt). Add a little more if needed, to create a toothpaste like consistency. I also add a couple drops of organic Sea Buckthorn Oil and organic Clary Sage Oil to really activate the mask and nourish my skin.  Let it dry.  Hop in the shower and rinse it off.  Follow with a cold water rinse to close the pores. Finish by applying the Alitura Moisturizer and get ready for greatness!

Learn about how to use your Alitura Clay Mask by clicking here – They advise you mix it with water for your first few treatments to give your skin time to adapt, later switching to apple cider vinegar to increase efficacy. 

*If you have extremely sensitive skin, it may be best to avoid using apple cider vinegar as it has powerful astringent properties that may irritate your skin.

Is your product for all skin types? Yes. Even those with very sensitive skin find that it has a calming and soothing effect. The Alitura Clay Mask is gentle and nourishing.

My face is red. Is this normal and how long does it last? Every now and then we will get emails from customers that are understandably alarmed with the redness that they experience after an Alitura Clay Mask application.  This is purely caused by the stimulating effects of the clays and Vitamin C content. That rosy glow is what I love  (see pic below).  It usually goes away within 45 minutes but please contact us with anything unusual or out of the ordinary!

How often should I use it? Your skin and schedule will determine the frequency with which you apply the mask. The “sweet spot” can be anywhere from 1 to 3 times per week. Allowing your skin cells time to recover and grow is important, so limit your usage to no more than every other day.

Is it okay if it gets in my hair? Absolutely – it is encouraged. The mask has many ingredients that are known to nourish the hair, and their circulation-promoting qualities are just as beneficial for hair follicles as skin. Try massaging it into your scalp and rinsing with a refreshing liquid soap from the Dr. Bronner’s brand. Hair can take on a fuller appearance and increased manageability. You may never need shampoo again.

Can I add a personal touch to the scent with essential oils? Yes! During the mixing process, you can add 2 to 3 drops of any of your favorite essential oils. We like Lemongrass, Sweet Orange Oil, Clary Sage, Sea Buckthorn, Grapefruit, Ylang Ylang, Raspberry Seed.

My eyes are sensitive to Apple Cider Vinegar – can I use water?  Yes. If water is the only emulsifier available, the mask will still work effectively, though it may not activate quite as powerfully without ACV. You can also try a 50/50 mix.

Can I use it on my body as well? Definitely. It was formulated to make skin look and feel great. Apply it topically wherever you want, especially on newly-formed scars, as it aids in the healing process and can greatly reduce scar tissue.

Can I eat it? Please DO NOT attempt this. Even though 80% of the ingredients are food grade, 20% are not.

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