Perelel

Perelel is the first and only OB/GYN-founded women's vitamin company, offering clean, targeted nutrition for every stage of a woman's hormonal journey. Co-founded by moms Alex Taylor and Victoria Thain Gioia, Perelel was born out of their shared frustration with the one-size-fits-all approach to women's supplements. Collaborating with a panel of leading doctors, they developed stage-specific, science-backed formulas designed to support women through conception, pregnancy, postpartum, and beyond. Each product is crafted with bioavailable ingredients, free from gluten, soy, dairy, GMOs, and synthetic additives, and undergoes rigorous third-party testing to ensure purity and potency. Perelel's commitment extends beyond supplements—they pledge $10 million to fund women's health research, aiming to close the gender gap in medical studies and provide more access to essential care.